Introducing SEO
It is the act of optimizing a webpage and/or web site to perform well in the search engines. The process of updating HTML code and choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keywords are queried on search engines. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.
When optimizing a web site text is to be written to include prominent keyword phrases for title tags, description tags, keyword tags, alt attribute tags on images, headings and changes to the first 200-250 words in the main body text.
Techniques
There are many SEO techniques. In general, these techniques can be categorized as :
- On-Page Optimization
- On-Site Optimization
- Off-Site Optimization
There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (actually guidelines provided by search engines). Black hat SEOs are those that pushes the limit of SEOs and employ some questionable or prohibited techniques (according to the guidelines). These black hat SEO techniques are also commonly known as spam.
Optimize each of your Web pages for not more than 4-5 keywords. Preferably, use the top 5 keywords on the homepage.
For a first hand reference, analyze your competitor’s website and take note of the places where he has included his keywords on his Web pages. Try to use the keywords towards the top of the Web page, because this helps in improving the ranking of the page. Following is a list of important locations for putting up your keywords.
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